Update your picture.
It’s the age of social media, and what I mean by that is, if you missing a photo you’re going to seem a bit archaic. But what’s worse than no photo? A photo that doesn’t represent your best business judgment. When it comes to your Linkedin photo, you want to put your best foot forward. Linkedin is a professional community, and it’s your shot to make a first impression with potential employers and clients that you can be trusted to interact with their clients and customers. The photo that you choose sends a strong message.
Customize your professional headline
The profile headline is that small space under your name and it a seriously underused piece of prime real-estate. Your headline quickly tells the Linkedin community in 120 characters or less, who you are and what you want, make it count! If you’re marketing genius searching for your next challenge, say so in your headline.
Keywords in your profile
Search Engine Optimization is a key element on Linkedin; if I can’t find you, I can’t hire you. Your profile should be a snapshot of your professional background. It’s those words that will make you pop up in my and other recruiters searches when we’re looking for specific skills. If you’re a master at project management or have advanced Excel skills and don’t highlight that in your profile, you aren’t showing up in my results-or anyone else’s for that matter. Those keywords that you want to be known for, she be organically scattered throughout your profile.
Share your Story
The summary section of your profile is where you have the most flexibility to offer details about who you are as a professional. Information you might include are awards you’ve earned, career goals your working toward, why your passionate about the work you do. If there are things about you that don’t relate directly to your career, but add even more dimension to who you are as an individual — such as “I’m training for my second marathon” — feel free to add that too.
Add relevant external links
If you have a Facebook or Twitter that you use for professional purposes, feel free to add that. Professional websites and blogs are also great to add here. There is space to add three links and you can change them as often as you’d like.